16th September 2021 – Sign the petition to scrap VAT on school uniform

The Schoolwear Association has kicked off a campaign to abolish the School Uniform Tax 👍🏻.

They say…

“Clothing for children aged 14 or older, or taller or larger than the average, is subject to a 20% VAT rate. This includes school uniforms. We are calling on the Government to abolish tax on school uniforms by scrapping VAT on all school-specific uniform items to bring down costs for families.

Each family would make significant savings in clothing their child in school uniform across the lifetime of their time at school, at what is a relatively limited cost to the taxpayer. The timing is now right too to abolish this tax, as Brexit has given the country new tax freedoms which the Government should take advantage of”.

Their research shows that English parents are paying close to £9 million in VAT each year for school-specific uniforms 😳.

For more information about the campaign and to show your support go to;


You can read The Schoolwear Associations report in full here;

6th September 2021 – Look who we’ve joined forces with!

We’ve joined forces with Parentkind ‘Bringing Together Home & School’ to offer parents and PTAs a sustainable, cost effective way to re-use outgrown school uniform.

If you’re a parent or PTA member, Uniformerly is completely free to use and by simply adding your child’s outgrown school uniform items to the website under your child’s school, you are not only helping to prevent wearable uniform going to landfill, you are also helping other parents to cut costs and save money on buying new. 

Working together with Parentkind, we can provide a sustainable second-hand uniform market where everyone benefits, parents, children, schools, teachers, uniform suppliers and the planet! 

2nd July 2021 – Uniformerly features on My Nametags Blog

Meet our new partner Uniformerly

My Nametags cares about the future. We care about the world we and our children live in, and strive for a greener, better world. In our sustainability page you can see the ways in which we feel we are making a difference but today we wanted to share about a different initiative that we are incredibly proud to be partnering with.

Last year, a research project we did found that brits bin 1.4 million wearable school uniforms every year. This felt like a lot of uniforms, surely these could be reused?! Uniformerly is a free school uniform marketplace where parents can buy, sell, or give away their children’s school uniforms. The site is easy and quick to use, and it will help you save money, declutter AND help other people as well as the environment.

In the world of today where everything is available at a click for a very low price it is easy to forget that these things are having an impact in our environment. Clothing plays a big role in this, we overconsume, have more clothes than we need, some items in our wardrobes end up never even being worn! We have also become very good at getting rid of clothes that are still perfectly good – 81% of parents buy their children brand new school uniforms every year – is this necessary?

In the study (that you can read in full here) we also saw ‘that extending the lifespan of clothes by just three months could result in a 5-10 percent reduction in carbon, water, and waste footprints.’ We already know that prolonging the life of objects makes them have less of an impact on the environment, but we need to take it one step further. Care for what we have, use, reuse and with a little help from a name tag, it can become someone else’s personalised item. Once you find that you no longer need something: pass it on!

Start by passing on your child’s school uniforms. That is why we are offering a discount to all Uniformerly users! – login to Uniformerly and visit their ‘Members Offers’ page for more details. 

25th June 2021 – Tales of Me, Award winning childrens books

We’re really excited to have teamed up with independent children’s book brand Tales of Me (created by Natalie Talisman and Kirsten Taylor) and their award winning children’s books – the team at Tales of Me won GOLD! at the Junior Awards 2020 and they have just been shortlisted again this year for the Junior Design Awards 2021 – need we say more!  All of their beautifully designed books help positively prepare children for starting nursery or school and are beautifully designed to keep all those precious memories together in one place.  An absolute gem of a find, we just wish they’d been written when our little one started school.

And of course…

We have an exclusive discount available across the whole Tales of Me Collection for our members. Choose from:

  1. The Tale of Me & the New Baby (Junior Design Awards 2020 Winner – Gold), (Loved by Parents Awards, Best Gift – Platinum, Best Activity Book – Gold and Best Baby Keepsake – Gold).
  2. The Tale of Starting Nursery (Junior Design Awards 2021 – shortlisted)
  3. The Tale of Starting School (Junior Design Awards 2020 Winner – Gold)
  4. The Tale of My School Adventures  (Junior Design Awards 2021 – shortlisted).

Login and visit our ‘Members Offers’ page for more details. 

15th June 2021 – Your School Uniform Press Release

Uniformerly teams up with ethical British School Uniform Supplier to help campaign for affordable school uniform for all parents across the UK.

A second-hand uniform school initiative has partnered with a leading ethical UK school uniform supplier to help the environment and to ensure that all parents have access to high quality affordable school wear for their children.  

Unifomerly, based in Cheltenham, Gloucestershire is a free online school uniform marketplace where parents and PTAs can buy, sell, give away and recycle outgrown school uniform to parents at their school. By building a like-minded community of parents and schools, they are helping parents to cut costs and make money too, whilst helping schools to raise valuable funds for important projects and wish list items. They are also helping to address the issue of the environmental impact of clothing on the planet – by extending the life of uniform by just a few months, they can significantly reduce its carbon footprint.

Simon, Co-founder, of Uniformerly said: “We created Uniformerly to help parents with access to affordable school uniform.  Working together with, we will be able to recycle and re-use even more school uniform across the UK than we could working alone – not only helping parents to cut costs but also helping to significantly reduce the amount of clothing waste going to landfill.  We welcome this forward thinking approach to sustainable uniform from Your School Uniform, one of the UK’s leading uniform suppliers and look forward to working together.”

Your School Uniform Director, Carolyn Budding, said: “We’re right behind both of these campaigns.  Our partnership with Uniformerly offers schools and parents an online marketplace to recycle outgrown items of uniform. Our school uniform is durable and hard wearing and we support Uniformerly’s strapline of ‘Wear it out. Don’t throw it out.’ Working with them we can help tackle Britain’s throwaway culture to promote a circular economy through our joint Repair, Re-use and Recycle philosophy.”

“At the same time, there are parents on lower wages who need support and the School Uniform Bill addresses that.” Carolyn said, “we’re confident that our ethical credentials are as solid as they can be to the point where we sell a garment, but the question has always been what happens next? Teaming up with Uniformerly provides the missing piece of our jigsaw. For years we have worked with a number of charities, donating surplus uniform for children in deprived countries to wear, however, we did not have a solution for recycling uniform that had simply been outgrown and was still perfectly serviceable for school uniform here in the UK.”

7th June 2021 – Meeting Fleur Anderson

Just before half term, we had a really insightful meeting with Fleur Anderson MP, standing for Putney, Southfields and Roehampton.  We’re thrilled to have her support and we hope that other MPs will join her in championing our free recycling school uniform initiative.

Fleur was part of the cross-party bill committee team that supported the Education ‘Guidance about Costs of School Uniforms Bill’ introduced by Mike Amesbury MP.

The bill requires schools to follow new guidance on uniform costs. In a nutshell, the bill aims to make school uniforms more affordable and accessible for parents by ensuring costs are reasonable for families of all backgrounds and by giving parents the best value for money.

The new law will also include measures on encouraging second-hand uniform within schools.  Well, that’s music to our ears! And exactly why we created Uniformerly in the first place!

Fleur is helping to promote Uniformerly by listing her children’s school uniform at their schools and by letting her constituents know that we are here to help parents with access to affordable school uniform via our online platform

We would love to help as many parents across the UK as possible, registering is quick and easy – in fact you can join in less time than it takes to make a cup of tea!

We hope to see many more of you at Uniformerly soon.

28th May 2021 – Stick with us. We’ve got you labelled!

We’re super excited to have teamed up with My Nametags – the first choice for thousands of mums and dads worldwide for labelling their children’s school uniform. As parents ourselves, we know that labels are essential and significantly reduce the problem of lost property. My Nametags labels are perfect for withstanding the demands of school life and can be used on everything from uniforms to stationery and accessories. By simply adding a small colourful label to clothing, children can quickly identify their jumper in a sea of jumpers and lost items can easily be reunited with their owners.

Labels are simple for parents to design and order, they come in an infinite variety of fabulous designs and bright colours that appeal to children and the best bit (in our humble opinion) – there is no need for sewing or ironing – simply stick it on!

Unless of course…

You’re old school, then My Nametags have you covered with iron-ons – no needle work required!

We’re really pleased to work with My Nametags because we can genuinely recommend their labels – we’ve used them to label our own child’s school uniform for a number of years now and can personally vouch that they don’t fall off or fade in the wash. In fact, they stay on clothing better than any other labels we know and with their 10-year washing guarantee and 100% customer satisfaction ratings, do we need to say more!

We have two great offers for you…

1. An exclusive parent discount across the whole of the My Nametags range of labels.

2. A fantastic fundraising opportunity through the ‘My Nametags Fundraising Programme’ for schools and PTAs.

Login and visit our ‘Members Offers’ page for more details.

27th April 2021 – PTA+ Partnership

We’ve partnered with PTA+ ‘The home of school fundraising’ to help your PTA raise valuable funds for your school.  

Put the money you raise from selling outgrown uniform on Uniformerly to good use, to help with all sorts of important school projects and wish list items.


Why not use your profits to fund educational trips and fun days out. We think you’ll all agree that our children deserve something a little bit special right now.

13th April 2021 – Magazine Article

We’re featured in the latest edition of PTA+ Magazine.

Head to PTA+ to read all about it.

17th January 2021 – Small Business Sunday Press Release

We are so proud to have been chosen as one of Theo Paphitis’s SBS winners. We are really looking forward to meeting you in person Theo!

Read all about it below…

A Cheltenham based firm has received a business boost from Retail Entrepreneur Theo Paphitis.  Last week, Uniformerly was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses across the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo not only re‐tweeted Uniformerly’s message, they are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Small business champion Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Uniformerly every success.”